Head of Entertainment Management, Chrissie Vincent, is set to present her Master's thesis, ‘Local Content on Commercial Radio’ at Australian Music Week in Sydney this November.
Renowned for her work in the Australian music industry and the first person to graduate with the new Masters of International Music Business Degree, Chrissie's research has shown that commercial FM radio in Australia is failing to meet their minimum requirements of 25% local content set by the Australian Communications and Media Authority.
"I know that a lot of artists that get commercial airplay do really well," Chrissie told ABC News earlier in the year. "That will then benefit the industry as a whole. It's important to keep the Australian music industry healthy, and it's also culturally healthy to have Australian music on Australian radio."
The study, sparking conversations between CRA and APRA AMCOS, has acted as a fundamental catalyst in the pledge for authority bodies to work together on how to make sure commercial stations are playing enough music from Australia.
Originally released in March 2018, Chrissie will be breaking down her findings in her presentation for Australian Music Week, happening 7-11 November—the peer-reviewed thesis itself aiming to be published in late 2018. Find out more about Australian Music Week here.