For Ebony Tewierik, moving to Melbourne wasn't a snap decision. Falling in love with the creative energy of Australia's fashion capital, it was in trips from New South Wales to Melbourne that she found herself venturing north, captivated by its sense of community.
It didn't take long for Ebony to move away from home, settling into Collingwood and starting her blog, Find Me Northside. Finding her perfect match at Collarts studying Fashion Marketing, Ebony wants you to know what amazing things can happen when you dive headfirst into an environment that inspires you.
Hey Ebony, thanks for chatting with me. To start off, what initially inspired you to study fashion marketing?
I always had a love for fashion, so moving to Melbourne made studying fashion a much more attainable goal. Being in the city it's so close to Collarts—and Melbourne being the fashion capital of Australia—means there's always so many amazing events, brands, and creative things happening.
Totally. What inspired you to leave New South Wales and join the Melbourne creative community?
Yeah, I really wanted that lifestyle change. I worked at a fashion school when I first moved to Collingwood and saw students working on their designs all the time. It was really inspiring for me, and definitely made me want to get into the fashion world. I knew I didn't want to do design because I'm not really technical. I have worked in business and admin for over five years, so I wanted to do something that would compliment the experience I already have and also my love of fashion. Studying Fashion Marketing was a logical decision—and I love it!
"Being a conscious consumer I think is a great first step to take and that is my approach as it's quite a new thing for me too. Paying a little more attention to the brands you purchase from, what your clothes are made of and how you take care of them are great ways to start."
Since studying Fashion Marketing, you started your very own blog called Find Me Northside. What inspired the project?
Find Me Northside out as a project for a class last year called New Fashion Influencers, and it's just evolved since then. I have continued working on it posting blogs and photography on social media—so it's my little side project. I was drawn to documenting the Northside as it's constantly changing and fresh. I love that people are really themselves and happy to share that with you.
There is so much creativity and I always feel inspired by the energy here. I live and study in Collingwood, so my whole life at the moment is in this area—and with all the cafes, and shops that are opening, surrounded by street art—I really admire it, it inspires me everyday. I think a lot of people come to Melbourne and just stay in the inner city and don't really venture out much. I started Find Me Northside so I could share my love for the area with people and put that out into the universe.
That's so sweet. When it comes to style, is there a certain kind of fashion you're drawn to?
I'm really interested in local fashion designers, and sustainability is definitely at the foundation of that. It is a topic that the fashion industry and consumers are very conscious of these days. Sustainable fashion is important to me, and something I think people are becoming more aware of.—but it can also can be a pretty daunting topic!
Yeah it can be. I feel a lot of people don't know where to start. What are the first steps you took to be a more sustainable shopper?
Being a conscious consumer I think is a great first step to take and that is my approach as it's quite a new thing for me too. Paying a little more attention to the brands you purchase from, what your clothes are made of and how you take care of them are great ways to start. There are so many awesome stores you can shop at these days as well for vintage and upcycled goods like SWOP on Smith St!
"... when I started the course, it was more about personal fulfilment. I really wanted to further my knowledge and learn about something I am passionate about. You learn so many diverse skills at Collarts that the options really are limitless."
I love that! Now that your blog is up and running, in hindsight, what were the challenges of launching your own blog?
The biggest challenge was coming up with the name for my blog. There were a lot of hours spent brainstorming and making mood boards. Learning how to build a website was a bit tricky too, but I got there in the end! When I presented my blog in class at Collarts and my classmates loved it; I found that really reassuring. Collarts definitely gave me the confidence boost I needed to take it from a uni assignment to something I wanted to commit to and keep working on.
Since working on it, what has been the most rewarding aspect of publishing your writing and work independently?
Definitely the freedom of expressing my own voice and having a platform to post it on. I get so much enjoyment out of it that it does not bother me if nobody but my parents read it. I write about people who inspire me, get to play around with photography, and web design. I also get to put the things I am learning about through my course at Collarts into practice! It is a great networking tool and I think anything you can create for fun that will also boost you professionally is a bonus. I would love to collaborate with other like-minded bloggers and be an advocate for the Northside and its great coffee.
With that in mind, what are you hoping to achieve studying Fashion Marketing at Collarts?
The end goal is a career in fashion. I'm really interested in digital marketing and recently have started considering fashion buying as well, but for me when I started the course, it was more about personal fulfilment. I really wanted to further my knowledge and learn about something I am passionate about. You learn so many diverse skills at Collarts that the options really are limitless.
It makes me so happy you feel that way. When you're not at Collarts, what's your current favourite spot?
My favourite spot at the moment is Terror Twilight on Johnson St! I think they're just the most consistent with everything, the food's always good, the coffees always amazing. They're always changing their menu over. The name might sound hardcore but it's pink and retro inside—I love it.
Love that tip. On that topic, what advice would you give to someone who wants to start out in Fashion Marketing?
Just go for it. It's always hard making the decision to start a degree because you're unsure if it's the right fit for you, but unless you start you are not going to know if you have made the right choice or not. You just have to pick something you're super interested in, get into it, enjoy the journey and work hard. The rest will just fall into place.