Ed Sheeran Arrives At Collarts With 'Divide' Pop-Up Stores

Feb 28, 2018


Coinciding with his upcoming Australian tour, Ed Sheeran has announced a series of pop-up stores to celebrate his latest record, ÷ (Divide).  Located in Perth, Adelaide, Melbourne, Sydney, and Brisbane, The Ed Sheeran Divide Pop-Up Australia stores will have exclusive Australian merch designs ahead of the rest of the country, with people able to access the stores across the tour dates.

We're pleased to announce that here at Collarts, The Ed Sheeran Divide Pop-Up Australia store for Melbourne will be taking place exclusively at our Brunswick St Campus from Thursday the 8th to Sunday the 11th of March. Fans will have first dibs on Sheeran's limited Australian merch ahead of his Melbourne performances. 

Released in March 2017, Ed Sheeran’s ÷ was the global best-selling album of last year and has been certified as multi-Platinum in 36 markets, with single 'Shape Of You' taking title of best-selling single globally.

The pop-up stores are a world-first for Sheeran and his reps, with Collarts being only one of five locations selected.

Melbourne: Collarts
209 Brunswick Street, Fitzroy
Thursday 8th – Sunday 11th March
10am – 6pm | Friday 10am – 8pm

Want to be connected to the industry? Check out our 2018 study options at Collarts and get hands-on through exclusive opportunities.


Our Brunswick St Campus has been the host of many exclusive pop-up stores, including Kanye West.

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