ettitude is a sustainable lifestyle label offering homewares, bed and bath products made with innovative fabrics. As the Head of Marketing, Jess Pang has been on the ettitude journey for five years and has seen the brand grow from a small team of three to a thriving business with two offices – one in Melbourne and one Los Angeles. Fresh off a trip to a digital marketing conference in Austin, Jess chatted to us about why ettitude is the perfect partner for interior designers committed to quality and sustainability.
Jess has been with ettitude for five years and has a clear passion for the brand.
I love absolutely everything about our products and I know aspiring designers will love them too…
Our sheets are so buttery soft and smooth, they feel like clouds and turn my bed into the most comfortable sanctuary. I also love how breathable and airy they are making them perfect for hot summer nights. Ever since I tried ettitude sheets, I can’t sleep on anything else and I always travel with my ettitude sleep mask, pyjamas and pillowcase. I’ve become more and more aware of sustainable textiles so I try and make eco-conscious choices – buy less, choose well and make it last.
In addition to bedding, ettitude has a range of luxurious pyjamas and sleep/travel accessories. (image: ettitudestore)
We spend one third of our lives in bed so we should be sleeping on sheets that are well-made and healthy…
Textiles like tencel and bamboo are good for our skin and overall health. Our products are made with our exclusive world’s first 100% organic bamboo lyocell. It’s made in a closed loop fabrication process that reuses and recycles water up to 200 times. Bamboo lyocell is hypoallergenic, breathable, moisture-wicking and thermo-regulating making it a healthy fabric that’s unlike anything else. It is also known as the ‘vegan silk’ as it’s purely plant based. Most bamboo bedding available on the market is made with bamboo rayon or viscose, or a bamboo and cotton blend, whereas ours is pure organic bamboo lyocell.
Not only is bamboo lyocell healthy and comfortable, it drapes like a dream. (image: ettitude)
Bedding completes the whole look of a room and ties everything together – it’s great for adding a splash of colour or a bit of texture…
It’s also important to consider the use of a space – who is it designed for and for what purpose? Bamboo bedding has a beautifully smooth texture and natural sheen (not shiny like silk) which photographs like a dream! It drapes well, is easy to style and it complements a room really well.
We love seeing how interior designers, stylists and their clients incorporate our bedding into their projects.
And we want to be part of the fun. Our designer trade program offers all designers and stylists an exclusive industry discount on our products, firsthand information on new products, and a chance to collaborate with ettitude.
The ettitude team love seeing how designers and stylists incorporate their bedding, like this gorgeous space by Donna White Designs. (image: Donna White Designs)
Personally, I’m a big fan of a Scandi/Japandi minimalist interior and clean spaces…
As we are heading into the cooler seasons, I’m looking forward to seeing more cosy textiles like chunky woollen blankets and throws along with cuddly bathrobes and towels which tie in perfectly with the bath leisure trend.
My advice to aspiring designers would be…
Have a strong point of view when explaining your idea. In a crowded marketplace, an idea that is strong and different can set you apart. Also, when someone says something isn’t possible, ask what is possible instead of just saying thank you and leaving. Think creatively about solving problems.